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Create alignment with Zummit: Start linking business goals with daily activities!

When writing a business plan for your company, whether you’re doing it right now or you have done it a long time ago, everyone knows that defining goals and creating alignment between them can be challenging. Alignment indicates the linking of business parts with organizational goals and your employees’ daily activities. When done in the right way, your core values, ambition statements, company goals and employees’ daily activities should all be tied together. Here, the pickle lies in having a clear understanding of how each of these parts differ and how they are related to one another. To help you along, we defined those business parts and provided you with an example.

Core values
Core values are the fundamental beliefs of an organization. These values guide behavior and actions and are the basis upon which the members of a company make decisions, plan strategies and interact with each other and their stakeholders. These guiding principles help your employees understand what is important for your business and define how the corporation would behave. They also help you determine if you are on track with fulfilling your goals. As core values differ per company, they come in different forms and sizes. One example is the following:

  • Zummit: As social performance management software, we are best known for having a commitment to innovation, transparency, efficiency and a hunger to learn.

Ambition statements
A business ambition statement is similar to a vision statement. It helps you to communicate your company goals down the organizational hierarchy and explains the focus of your business for the future. A business ambition statement should not be confused with a mission statement. A mission statement explains to stakeholders why your company exists. An ambition statement, on the other hand, is a statement which demonstrates where your business will be in the future. To create a clear and attainable ambition statement, it is important to have a clear understanding of your company’s position at this moment. In order to establish where you want your business to be in 10 years, you need to know where you stand right now. For this reason, we recommend evaluating your business’ place within the industry and carefully formulating your aspirations. An example of a business’ ambition statement is:

  • Zummit: Expand business to all countries in the world.

Besides your business’ ambition statement, you also need to formulate a focus for your business. This focus tells you where you want your business to stand in the span of a quarter. It is different from your business ambition statement as the time span is shorter. An example of a focus could be:

  • Zummit: Get ready to expand to Sweden.

Defining the above will help you create clear and attainable goals, which in turn can be linked back to your core values, ambition statements and company focus. Interested in trying out Zummit? Sign up for your 30-day free trial today, and experience the benefits of Zummit for your business.

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